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Black Friday 2026 countdown

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About Black Friday 2026

Black Friday always falls the day after American Thanksgiving, making it 27 November in 2026. What began as a single day of in-store discounts in the United States has become a global online event running for a week or more either side.

The name has nothing to do with retail profits, despite the popular story. It was coined by Philadelphia police in the 1950s to describe the traffic chaos and crowding caused by shoppers and tourists the day after Thanksgiving — an unwelcome shift, not a celebration.

Cyber Monday follows on the Monday after, 30 November 2026, though the distinction between the two has largely dissolved now that most Black Friday sales run online.

The countdown tracks midnight UTC on 27 November 2026. Many retailers open their sales earlier, so treat this as the traditional date rather than the moment discounts appear.

Tags

  • Black Friday
  • Shopping
  • Deals
  • Cyber Monday
  • November

Frequently asked questions

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